Economic Developer
Municipal Planner
Landscape Architect
EDP Best Practices, LLC
www.EDPBestPractices.com
(817) 992-6156

Marketing Plan

Develop a comprehensive Plan to market the jurisdiction including goals, objectives, budget, events calendar, and resources needed.

Problem Identification

  • The EDO is reactive to marketing opportunities rather than proactive in planning and budgeting for them
  • Limited evaluation against goals and objectives takes place before committing to marketing opportunities

Service Goals

  • Establish clear marketing goals and objectives supporting the mission of the EDO
  • Identify marketing opportunities that satisfy the M-G-O
  • Determine budget and resources necessary to adequately participate in the opportunity
  • Prepare a Marketing Events Calendar and estimated budget

Deliverables

  • A document summarizing all the findings and decisions made and represent the comprehensive plan to the Board

Service Profile

  • Contact us for a one-page Service Profile.