Develop a comprehensive Plan to market the jurisdiction including goals, objectives, budget, events calendar, and resources needed.
- The EDO is reactive to marketing opportunities rather than proactive in planning and budgeting for them
- Limited evaluation against goals and objectives takes place before committing to marketing opportunities
- Establish clear marketing goals and objectives supporting the mission of the EDO
- Identify marketing opportunities that satisfy the M-G-O
- Determine budget and resources necessary to adequately participate in the opportunity
- Prepare a Marketing Events Calendar and estimated budget
- A document summarizing all the findings and decisions made and represent the comprehensive plan to the Board
- Contact us for a one-page Service Profile.