Economic Development Marketing and Promotion are the glamour topics in the profession. Big budgets can buy a lot of promotion, but emphasis should also be placed on the critical components or resources needed to deliver what the Marketing and Promotion programs promise. In economic development, these components typically evolve around the available real estate that might meet the needs of the prospect, and your ability to communicate how these needs are met.
Following are Economic Development Marketing and Promotion services offered by EDP Best Practices, LLC:
Marketing Plan: Develop a comprehensive Plan to market the jurisdiction including goals, objectives, budget, events calendar, and resources needed.
Sites and Buildings Summary: Prepare a document highlighting all available land sites on an aerial map and providing contact information and brief facts for each property.
Site – Building Flyers: Prepare a one-page marketing flyer for an available site or building.
Site Documentation: Prepare summaries of available commercial sites highlighting development criteria. Also used by businesses to evaluate sites.
RFP Response Template: Prepare a template allowing for a comprehensive and timely response to Prospect RFP’s.
Traffic Count Report: Prepare a report that identifies traffic counts on major roads as a resource for retail attraction.
EDO Website Assistance: Provide a comprehensive review and prioritized recommendations for the development, updating, or renovation of the EDO website.
Marketing Resources: These marketing & promotion resources and examples represent best practices from Agencies large to small.