Economic Development Marketing and Promotion are the glamour topics in the profession. Big budgets can buy a lot of promotion, but emphasis should also be placed on the critical components or resources needed to deliver what the Marketing and Promotion programs promise. In economic development, these components typically evolve around the available real estate that might meet the needs of the prospect, and your ability to communicate how these needs are met.
Marketing Resources: These marketing & promotion resources and examples represent best practices from Agencies large to small.